January 5, 2018
Witherspoon's Marketing Plan for the New Year
Witherspoon Partners New Year's Marketing Plan: From January 2018 Emerging Manager Monthly
Emerging Manager Monthly published a special report in its January 2018 issue, "A Look Inside Emerging Manager Programs." In it Witherspoon Partners' Founder and Managing Partner Keith Danko shares New Year's marketing resolutions in a guest column ("Making Your Marketing Plan for the New Year," page 23). Pragmatic advice on creating and adhering to a business development and marketing strategy, identifying and crafting material that communicates a firm's unique edge, along with some manager 'war stories' are shared in this piece. View the column here.